Most rentals properties look exactly the same
White walls
Magnolia
Grey carpets
Scroll through Rightmove and they quickly become impossible to distinguish from one another.
At Feliks Augustine, we say that if you want your property to stand out, you need to be bold.
One of the simplest ways to do that? Colour
That’s why, whenever we redecorate we choose Farrow & Ball paints.
On paper they cost more than standard alternatives and many landlords understandably ask ‘why spend more?’
In our experience, it pays for itself
We’ve consistently found that thoughtfully decorated properties:
- Let faster
- Achieve higher rents
- Experience fewer void periods
- And attract tenants who genuinely appreciate well-presented homes
Danielle, the manager of our local Farrow & Ball showroom, summed it up perfectly:
“it’s only just catching on in the UK that if you want to stand out in today’s rental market, you need to use colour. It helps tenants remember your property instead of all the others living in ‘blandland'”
And we have seen exactly that happen.
One tenant told us that the only reason they booked a viewing was because the bedroom had been painted in Stiffkey Blue. It caught their eye while scrolling through the dozens of almost identical rental listings.
We’ve also seen the financial benefits too.
One landlord increased their monthly rent from £1,450 to £1,800 after redecorating with good quality, bold colours.
Another property was expected to achieve between £1,300 and £1,500. Following a thoughtful refresh, it let for £1,800 per month.
The lesson?
Creating a memorable property doesn’t always require a full renovation. Sometimes, it is the small details that make all the difference.
At Feliks Augustine, we don’t recommend improvements simply because they look nice.
Every decision is made with one goal in mind: helping landlords maximise their property’s potential, attract great tenants, reduce void periods and achieve the strongest possible return.